Our Step-by-Step Animation Process

How we make engaging videos

Step 1: Discovery

After initial outreach, your assigned project manager will help determine scope, timeline and milestones, including budget parameters. They will ask questions about your business, demographic and objectives. Your dedicated project manager will be your point of contact from concept to completion, to ensure your vision is incorporated every step of the way.

Step 2: Direction

Once the scope, timeline and budget has been confirmed, a contract will be signed and we get to work! Our scriptwriters work with your project manager to hone the direction of your video. This will be presented to you for fine-tuning and approval.

Step 3: Design

Our project manager starts work with the concept designer and animators to begin prototyping. They develop a design in line with the initial direction. During this phase, you can sit back and relax, knowing that your project manager has things in hand.

Step 4: Animation

At this stage, our animators get to work delivering the first version of your final video. Whether it is motion graphics, 2D or 3D animation, character and product development will be woven in seamlessly. Any theme music will also be incorporated at this stage.

Step 5: Voice Over

If you’re using a voiceover artist for your video, your project manager will assign the perfect professional for your needs. Our diverse team are experienced in narration, story-telling and narrative. They specialize in a wide variety of scenarios, from e-learning and tutorial modules to business and real estate tours. Casting is paramount, and recording takes place during this time.

Step 6: Delivery

Upon completion of the first draft, we enter into a feedback cycle. Your comments and suggestions will help refine the video until it is to your utmost satisfaction. Our team is patient and dedicated to realizing your vision.